SEO & SEM specialist

At Zinklar we are disrupting the way companies make decisions by bringing the voice of the consumer to the heart of the decision-making process. With offices in sunny Barcelona (HQ), London and Mexico, we are now expanding our footprint within continental Europe and Latam. Interested in working in one of the fastest-growing start-ups in Barcelona? Then, keep reading.

As an SEO & SEM specialist you'll identify strategies, techniques and tactics to increase the number of visitors to our website and obtain a high-ranking placement in the results page of search engines. By generating more leads for Zinklar you’ll open up new opportunities for driving growth and profit.

Responsibilities

• Research and implement search engine optimization best practices.
• Run SEO audits.
• Perform ongoing keyword research for the assigned markets.
• Analyse keywords and SEO techniques used by competitors.
• Provide the marketing team with clear guidelines for them to create content that complies with SEO needs.
• run pay-per-click (PPC) campaigns to increase revenue through sponsored online advertising
• constantly check search terms, rankings and analytics to monitor performance of our websites and make recommendations for improvement
• engage with other businesses (affiliates) over link-building opportunities,
• employ user experience (UX) and conversion rate optimisation methods to turn visitors into more active users and to help improve our website performance
• monitor the algorithms set by the search engines to keep up to date with changes

Requirement

• proven SEO & SEM experience managing PPC campaigns.
• solid understanding of technical SEO (crawling, indexing, rendering, internal linking, JS crawlability & indexation, etc.)
• advanced experience with the SEO tools like Screaming Frog, SEMrush, Google Search Console, among others.
• an understanding of how customers search and where they search
• a commitment to keeping your technical skills and knowledge up to date
• strong analytical skills
• excellent communication skills to educate, inform, manipulate and mediate across a number of stakeholders
• 2+ years of experience in similar roles
• Native in Spanish & fluent in English
• Previous experience in market research is a plus

Why Zinklar and why now?

Zinklar is disrupting the way companies make business decisions by bringing the consumers’ voice to the center of the decision-making process. Zinklar turns market research into Software as a Service (SaaS) so our customers run surveys and collect data daily, in real-time to make informed decisions much more often. Zinklar has a global vision to lead a multi-billion industry. Are you ready?